Privacy notice

Who we are

Halden & Pryce is a fictional business used to demonstrate DigiFront's managed website service. For this demonstration, [Legal entity name to be confirmed] is the data controller for any information you enter.

Contact: privacy@digifront.example

What we collect and why

• Booking details (name, phone, email, postcode, notes) — to arrange and confirm your appointment. Lawful basis: taking steps at your request before entering a contract.
• Enquiry details — to reply to your enquiry. Lawful basis: legitimate interests in responding to people who contact us.
• Online assistant conversations — to answer your questions and, if you ask, book an appointment. Messages are processed by an AI service provider on our behalf.
• Telephone calls to our AI receptionist — calls may be recorded and transcribed so we can act on your request and keep a record. You'll be told at the start of the call.
• Text messages — if you give a mobile number when booking or leaving a message, we text you a confirmation. These are service messages only, never marketing.
• Anonymous usage statistics — page views and button clicks, without cookies or personal identifiers.

Who we share it with

We use carefully chosen service providers (processors) to run this website: hosting, appointment scheduling, AI language and voice services, and email. They may only use your information to provide their service to us.

A current list of processors and where they process data is available on request. [Processor list to be completed — see SECURITY.md › Sub-processors.]

How long we keep it

• Bookings and related correspondence: up to 6 years after the appointment, for accounting and warranty purposes. [Confirm with the business.]
• Unconverted enquiries and chat transcripts: 12 months.
• Call recordings: 90 days; call summaries: as for bookings.

Your rights

Under UK data protection law you can ask for a copy of your information, ask us to correct or delete it, object to or restrict how we use it, and ask us to transfer it. Email us and we'll respond within one month.

If you're unhappy with how we've handled your information you can complain to the Information Commissioner's Office (ico.org.uk).